ATE Everything

ATE: The Preset Series

The ATE Preset Series Was Made for Food. Turns Out, It's Made for Everything.

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When Retrica launched the ATE preset series, the idea was simple: make your food photos look incredible. Rich textures, honest tones, the kind of depth that makes a perfectly layered cake look like it belongs in a magazine.

But then people started using it on everything else — and something unexpected happened.


A Preset That Knows Color

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Spring is full of color moments that are harder to catch than they look. A bunch of blue forget-me-nots held up against the light. Yellow blossoms just starting to open on a branch. The warm glow of a rainy afternoon through a café window. These are the shots that feel obvious in the moment and somehow flat in the camera roll.

That's where the ATE series changes things.

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ATE has always had a particular sensitivity to yellows and blues — the two colors that spring keeps reaching for. Yellows deepen without going harsh. Blues sharpen into something cooler and more alive. Put it on a flower, a street corner, a plate of food, a person sitting quietly by the rain — and it finds what was already good about the shot and makes it land.

Each preset in the series brings its own character to that. But they all share the same instinct: don't overdo it. Make the photo feel like the moment, just more itself.

It's Not Just Food. It's Your Eye.

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The ATE series was designed to feel real — not to impose a mood, but to refine the one that's already there. That's why it works on a caramel tart just as well as it works on a street corner in the rain, or a bouquet of blue flowers caught in the light.

Point it at a café window. A crowded city street. A quiet park at 7am. The preset doesn't change the subject — it changes how carefully you look at it.


Try It This Spring

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Open Retrica, scroll to the ATE series, and take it somewhere unexpected. Spring has a way of hiding its best moments just outside the obvious shot — in the yellow warmth of a blossom about to open, in the quiet blue of a rainy afternoon. ATE has a way of finding them.

You might be surprised what you see when you stop looking for the perfect angle and just start shooting.